Datafusion - Master Data Management Blog

Medical Device identification: Managing data to meet UDI standards and opportunities

June 22, 2016 at 7:09 PM
Author: Fiona Ashdown

Unique Device Identifier (UDI) standards will begin rolling out across the EU throughout 2016, and the recent European UDIs & Traceability for Medical Devices Forum in Munich took a detailed look at the impact this new legislation is likely to have on the healthcare industry.

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Topics: Master Data Management (MDM), UDI, GS1, Medical device compliance

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Increasing Consumer Transparency With SmartLabel™

June 15, 2016 at 8:29 PM
Author: Duane Peck

If you’re a retailer or CPG manufacturer, you’re likely to be familiar with SmartLabeltm, an innovative transparency initiative created by the Grocery Manufacturers Association (GMA) and its members to provide consumers with detailed information about the food, beverage, personal care, household and pet care products they use and consume.

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Topics: Master Data Management (MDM), CPG, SmartLabel

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How Data and IoT are Changing Sports

June 9, 2016 at 6:39 PM
Author: Justine Rodian

It’s no secret that 2016 is the year of Internet of Things (IoT), data analytics and related technologies including smart devices. And it’s nothing new that this is impacting our lives in ways we didn’t think possible just a few years ago. This summer it will be interesting to see these technologies unfold when some of the world’s biggest sporting events take place.

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Topics: Information Management, Data Analytics, IoT, Connect2016

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8 Tips For Getting Your Prices Right - Pricing Automation In The Aftermarket

June 1, 2016 at 4:35 PM
Author: Karl Meier

The past several years have brought many businesses through cost reduction programs. In the aftermarket1 - as well as in several other industries - that means that price is a factor that is more important than ever.

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Topics: Master Data Management (MDM), Information Management, Pricing Automation, Aftermarket, Spare Parts Management

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How Multidomain MDM Addresses CPG Challenges

May 26, 2016 at 9:31 PM
Author: Duane Peck

Consumer packaged goods manufacturers are increasingly recognizing the value of centralizing their data with Master Data Management (MDM) solutions to improve operational efficiency and business results, but all MDM platforms are not the same. Before taking a cookie cutter approach to master data management, here are some considerations that you should contemplate when assessing your project.

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Topics: Master Data Management (MDM), CPG

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How Brick And Mortar Retailers Join Online Without Compromising Customer Experience

May 19, 2016 at 7:29 PM
Author: Carlos Dufour

The rise in digital, and the success of online shopping giants Amazon and Alibaba, is pushing some traditional brick and mortar retailers such as Fnac, Best Buy, and Carrefour to launch online marketplaces: “A type of ecommerce site where product or service information is provided by multiple third parties, whereas transactions are processed by the marketplace operator."1

Creating online marketplaces is a way that traditional retailers can join ‘the party’ online as well as better meet customer expectations. The latter is, according to a recent survey, the number one reason that retailers are implementing digital transformation initiatives (78% of surveyed retailers agree).

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Topics: Customer Experience, Retail, MDM, Ecommerce, Brick and Mortar Retail, 3rd party data, Marketplace

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Are companies managing their most valuable asset?

May 16, 2016 at 8:11 PM

It’s possible that you might not know how many people work for your company. It’s also possible that you might not be aware whether your regular employees have access to services that differ from those for contractors or volunteers. It’s worth considering how personal data is being used across the company for resourcing purposes, say, or to meet legal requirements or health and safety regulations.

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Topics: MDM, Data Governance, Governance, employee, GDPR, regulation, employee data, employee MDM

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From Mad Men to Math Men: Why Big Data Analytics May Not Be For You, Just Yet.

May 11, 2016 at 3:10 PM
Author: Justine Rodian


 Mad Men - an American TV series about an advertising agency in the 60's


Do you remember when marketing was associated with inventing original slogans and funny TV commercials? The image of the marketing team as the creative bunch in the company, attending hour-long brainstorm get-togethers while sipping Scotch, is long gone. Today it’s all about processes, analysis, and technology; choosing target markets through market analysis and segmentation and understanding methods of influence on the consumer behaviour1. And it’s all being monitored closely to determine the Return on Marketing Investment2. Nowadays the ‘Mad Men’ has more or less turned into ‘Math Men’.

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Topics: Customer Data, Customer Experience, Master Data Management (MDM), Big Data, data-driven, Analytics, Marketing, CMO

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