There are some that do it average, some not so well, and those that do it exceptionally well. Retailers that are experiencing growth year after year and are able to compete with Amazon are the ones that are doing it exceptionally well.
So if you are not labeled as one of the exceptional, you may ask yourself, what’s their secret?
Doing things differently is what really sets them apart. According to Retail Systems Research, these retail winners are operating more than four brands or sites online, a mobile site, and are selling on Facebook. They understand that the days of operating as a separate entity within an organization are over.
Competition is fierce and in order to compete, retailers are investing in cross-channel capabilities because that can be a real and differentiating strength from etailers such as Amazon. However, this is not an easy feat. One of the top operational challenges is their ability to coordinate with other channels to create a seamless brand experience.
So what's the reality?