Jan 3, 2017 3:19:40 PM
Competitive forces, ever-changing consumer expectations and an overall shift in industry inertia has more and more consumer packaged goods and brand manufacturers looking toward direct-to-consumer (D2C) channels. The benefits of such a transition are clear, with an additional growth channel with higher margins being perhaps the most obvious. But in today’s landscape, experience is king, and by creating direct relationships with their customers, CPGs are able to assert full control over the brand experience they deliver. Likewise, being one step closer to their customer enables them to collect better consumer data, a critical asset in the industry’s rapidly growing digital future.