Product Information Management (PIM) is the technology-enabled discipline of centralizing, organizing, categorizing, localizing, synchronizing and enriching product data. But did you know PIM can enhance the customer experience significantly? What does data about your products have to do with customer experience, you might ask? A lot actually.Read More
This blog post is a recap of John Radcliffe’s webinar, hosted by Stibo Systems: “Revisiting Gartner’s Seven Building Blocks of MDM: A Framework for Success”. You can listen to the full on-demand version here.Read More
WARNING: Stranger Things Spoiler Alert!Read More
Among management teams in businesses all over the globe, there’s an increasing focus on the long awaited European Union General Data Protection Regulation, the GDPR, that is finally coming into force on the 25th of May, 2018. The new regulation has put data protection on top of many businesses’ priority list. But so far, the GDPR has pretty much escaped the attention of the average consumer. But as we get further into 2017 and nearer the deadline, the general public - especially in Europe of course - will become increasingly aware of the GDPR and the opportunities it brings for them. And that will be felt through changing consumer patterns; which companies need to be ready for. But is your company prepared for customers that know the worth and risks of sharing their data?Read More
If your business is lawfully obligated to adopt the General Data Protection Regulation (GDPR) or parts of it, now is the time to start thinking about it. Considering the wide scope of this new EU regulation, the sooner you start, the better. In this blog post we list the five steps you need to take for your business to be compliant by 25 May 2018.
The General Data Protection Regulation, which all companies processing personal data of EU citizens need to comply with by 25 May 2018, affects every branch in your organisation that in some way or the other handles personal data. One department that is very much depending on using personal data in their everyday work is marketing. We’ve gathered 11 things you in marketing need to face as a result of the GDPR.Read More
Counterfeit medicine – fake and deliberately copied or mislabelled medicine that may be contaminated or contains the wrong active ingredient, no active ingredient, or the wrong dose of active ingredient– is a huge global problem. For you and me as individuals, it’s a matter of health and in worst case; life or death. For the pharmaceutical industry, counterfeits have the potential to destroy brands, as they undermine both the industry’s revenues and reputations.Read More
By now, you probably know that the European Union General Data Protection Regulation (GDPR) is coming into force in May 2018 (And if you don’t you can catch up here). But like most companies, you probably have a bunch of GDPR related questions. We have gathered the 3 most frequently asked and, of course, their answers.Read More
Everybody is talking about it but only a few are actually doing it. We are of course talking about creating that personalized customer experience that turns prospects into customers and customers into brand advocates. How do you do that? And what exactly is a ‘good’ and ‘personalized’ customer experience?Read More
A new data protection regulation from the European Union will enter into force on May 25, 2018. It’s called the GDPR (General Data Protection Regulation). The businesses that fall under this new regulation will have to meet several new requirements in relation to how they collect and use the personal data of EU citizens. You may think this sounds boring and irrelevant to your business and that 2018 is far away, but perhaps you should pay the new regulation some attention.