Everybody is talking about it but only a few are actually doing it. We are of course talking about creating that personalized customer experience that turns prospects into customers and customers into brand advocates. How do you do that? And what exactly is a ‘good’ and ‘personalized’ customer experience?Read More
A new data protection regulation from the European Union will enter into force on May 25, 2018. It’s called the GDPR (General Data Protection Regulation). The businesses that fall under this new regulation will have to meet several new requirements in relation to how they collect and use the personal data of EU citizens. You may think this sounds boring and irrelevant to your business and that 2018 is far away, but perhaps you should pay the new regulation some attention.
We've got a challenge for you – We know you love DATA, that's why you're reading the Stibo Systems' blog. (If you're a first time visitor, Welcome! We blog about all sorts of data-related issues and solutions.)
We're all about breaking down data silos, but do you know what that actually means? Or how that is really done?
The answer is MDM or Master Data Management. You may have an idea what it is, but how much do you really know?
We challenge you to take our quiz "Master Data Management - Rookie or Expert?". Maybe you’ll learn a few things or maybe you already know everything there is to know. Go ahead, Give it a try!Read More
It’s no secret that 2016 is the year of Internet of Things (IoT), data analytics and related technologies including smart devices. And it’s nothing new that this is impacting our lives in ways we didn’t think possible just a few years ago. This summer it will be interesting to see these technologies unfold when some of the world’s biggest sporting events take place.Read More
Mad Men - an American TV series about an advertising agency in the 60's
Do you remember when marketing was associated with inventing original slogans and funny TV commercials? The image of the marketing team as the creative bunch in the company, attending hour-long brainstorm get-togethers while sipping Scotch, is long gone. Today it’s all about processes, analysis, and technology; choosing target markets through market analysis and segmentation and understanding methods of influence on the consumer behaviour1. And it’s all being monitored closely to determine the Return on Marketing Investment2. Nowadays the ‘Mad Men’ has more or less turned into ‘Math Men’.Read More
The Chief Data Officer… Maybe your organization already has one or maybe you’re thinking about hiring one soon. It is a title that used to raise eyebrows, but now it's becoming the norm, and for good reason. This year’s Gartner Enterprise Information & Master Data Management Summit1 has an entire – and brand new – track dedicated to the role of the CDO. In it, Gartner will reveal the findings of its 2015 CDO Survey and explain the increasing value of the role.Read More
If you haven’t heard the term Digital Transformation or Digital Disruption, you have probably been living on another planet for the past few years. Digital is happening and it’s happening now. Our latest Digital Transformation Business survey showed that three-quarters (76%) of all the organizations asked, claimed that they were currently undertaking a digital transformation project.Read More
The other day I wanted to buy a certain lamp online. I used PriceRunner, an excellent online price comparison service. By typing in the desired lamp I received a list of dealers starting with the cheapest one on top. Now you might think I just chose the first one offering the cheapest price? Wrong!Read More
Let's start this blog post with a little exercise: Ask someone to use 30 seconds to think about what they associate with the automotive industry. Have you done it? I bet that at least one of these things crossed their minds: motor vehicle accidents, environmental pollution and unreliable dealers.
Why is that?Read More