What is business ethics? And, when is a company being ethical (enough)? Once a simple question, that was fairly easily answered, by taking a look at the products or services the company was offering and how they did it. Today, it’s so much more complicated, as data now is part of the business mix—and with it, an enormous responsibility to act ethical beyond the obvious.Read More
Gartner, a leading research and advisory company, predicts that by 2019 90% of large organizations will have a CDO in place.
It also predicts that 50% of these CDOs will fail.
But why? And how can you stop that from happening?
To answer this, it’s important to revisit the reasons why organizations are hiring CDOs in the first place – and this itself varies from company to company …Read More
Product Information Management (PIM), DAM, EAM, PII, data enrichment, matching and linking. Not quite sure what all those abbreviations, terms and hypes mean and how they relate to Master Data Management (MDM)? Get your MDM definitions in one place in this A-Z of MDM.Read More
Dealing with increasingly complex products and growing competition has caused many businesses to take another look at how they can improve their product design processes. Identifying solutions that will yield the expected improvements can take a long time and may require organizations to let go of long-held beliefs and practices.Read More
What’s the most important thing in real estate? According to the old saying: location, location, location. But the sentiment can also be applied to enterprise master data.Read More
These days, many companies are looking to invest in new and ground-breaking technologies to radically transform and improve their internal processes. Despite the digital waves washing across enterprise shores, companies still need to do more in order to govern their data so they can gain value from it. Customer data needs to breach its data silos to transform itself into customer insight. Product data needs to escape spreadsheet management and join harmonised business processes to become timely, personalised customer offerings. The management of data that concerns physical assets has also joined the ranks of key data that needs to evolve in how it is managed, in order to support digital transformation.
Cloud storage, regulatory compliance, security breaches – the list of factors that have driven companies to make changes to the way they manage data in recent years is endless. Combine this with the dramatic increase in the data most organizations now hold, and you end up with a highly challenging situation (and potentially missed business opportunities).
Take a look at your own data scenario. If any of the following sounds familiar to you, it may well be you have a data problem that needs to be fixed. Soon.Read More
As a marketer, there is nothing more aggravating than launching a campaign that you have been working on only to get bounce backs rolling into your inbox, or even more embarrassing, a pile of direct mail returned straight to your desk. Sadly these events are more common place than we want to admit, but they don’t have to be.
Every year marketers across the world waste millions of dollars because of poor data. Poor data can not only impact your company’s bottom line, but it can also devastate your brand’s image.Read More
You live in an era where you need to prioritize building offerings around individual customers.Read More
This is a question that most companies will ask themselves at some point. And, according to recent research, the answer is, "No." More than half of UK businesses (56%) have invested in technology over the past five years without using it to its full capabilities.