You live in an era where you need to prioritize building offerings around individual customers.Read More
Companies are still struggling to find ways to manage massive amounts of data in a way that drives their customer-centric strategic initiatives without becoming a bottleneck to the entire organization. Along the path to success, data quality, governance, and other data-based critical decisions need to be made that can significantly impact your company’s growth.Read More
And What Their Competitors Don’t Understand
Delivering outstanding customer experiences (CX) continues to be the standard for most businesses competing in the digital economy. It’s easy to understand why. Businesses have long known that satisfied customers buy more often, in higher volumes, leading to long term value and loyalty.Read More
As a marketer, there is nothing more aggravating than launching a campaign that you have been working on only to get bounce backs rolling into your inbox, or even more embarrassing, a pile of direct mail returned straight to your desk. Sadly these events are more common place than we want to admit, but they don’t have to be.
Every year marketers across the world waste millions of dollars because of poor data. Poor data can not only impact your company’s bottom line, but it can also devastate your brand’s image.Read More
Most industries have felt the winds of change for a while now. A change where digital strategies, customer-centricity, and product innovation are making its way to the heart of business. And now these winds are blowing across Consumer Packaged Goods (CPG) industries. How do CPG companies set sails to benefit from the changes and the emerging trends and predictions that are surfacing in the industry right now? In this post, we list what we see as the seven most prominent mega-trends affecting CPG right now, what challenges and opportunities they bring and what you can do to leverage the synergies existing within them.Read More
The GDPR is a new legislation designed to strengthen the protection of EU citizens’ personal data, by setting new standards for the management and use of the data, whether your business is European or not (you can find much more useful information on this GDPR site).
Up until now, businesses have traditionally ‘owned’ the personal data of their customers, employees and other individuals. But from May 25th, 2018 individuals will be given several new personal data rights, putting the ownership right back in to the hands of each individual. From then on, personal data, such as email address, phone number, social media handles, location data and more, will be on a loan basis only, as individuals can request all of their data deleted or transferred to someone else anytime they want.Read More
Just a year from now the European Union's General Data Protection Regulation (GDPR), that aims to strengthen data protection for individuals, will come into force. It will affect all companies inside and outside of Europe that are storing and managing personal data of European citizens.Read More
Among management teams in businesses all over the globe, there’s an increasing focus on the long awaited European Union General Data Protection Regulation, the GDPR, that is finally coming into force on the 25th of May, 2018. The new regulation has put data protection on top of many businesses’ priority list. But so far, the GDPR has pretty much escaped the attention of the average consumer. But as we get further into 2017 and nearer the deadline, the general public - especially in Europe of course - will become increasingly aware of the GDPR and the opportunities it brings for them. And that will be felt through changing consumer patterns; which companies need to be ready for. But is your company prepared for customers that know the worth and risks of sharing their data?Read More
Digital Transformation has been a trending strategic initiative for most companies for quite some time now. Some have almost completed their journey, while others are just beginning. The results of a recent study show that only 19% have adopted or are leading digital transformation in their companies, 34% are in the planning stages and 47% are just starting to wrap their heads around the topic.Read More