Just a year from now the European Union's General Data Protection Regulation (GDPR), that aims to strengthen data protection for individuals, will come into force. It will affect all companies inside and outside of Europe that are storing and managing personal data of European citizens.Read More
Among management teams in businesses all over the globe, there’s an increasing focus on the long awaited European Union General Data Protection Regulation, the GDPR, that is finally coming into force on the 25th of May, 2018. The new regulation has put data protection on top of many businesses’ priority list. But so far, the GDPR has pretty much escaped the attention of the average consumer. But as we get further into 2017 and nearer the deadline, the general public - especially in Europe of course - will become increasingly aware of the GDPR and the opportunities it brings for them. And that will be felt through changing consumer patterns; which companies need to be ready for. But is your company prepared for customers that know the worth and risks of sharing their data?Read More
Digital Transformation has been a trending strategic initiative for most companies for quite some time now. Some have almost completed their journey, while others are just beginning. The results of a recent study show that only 19% have adopted or are leading digital transformation in their companies, 34% are in the planning stages and 47% are just starting to wrap their heads around the topic.Read More
A new breed of financial services providers is currently disrupting the industry - delivering a whole new way of meeting the needs of today’s consumers.
Crowd-sourced investment funds, independent online investment and wealth management advisers, and mobile-only banks such as Atom and Monzo live on their customer's laptops and mobile devices, offering more flexibility, agility and convenience than their physical counterparts.Read More
Remember a time before the internet? How about before the main form of business communication was delivered with a little “swoosh” noise indicating that “you’ve got mail”? There was a time when information about your customers lived in notebooks and rolodexes. The only way of gaining insight into your customers’ behaviors was reading hand-written notes, contacting them over the phone or even going so far as seeing them in person! While it feels like the internet has been around forever, the World Wide Web wasn’t invented until 1991 and people have been doing business for far longer than that.Read More
If you want to improve your customer experience, you must improve the quality of your data. This post highlights essential information originally presented in this webinar hosted by "The Data Doc," Tom Redman, and Stibo Systems' own, Rob Bruce. The information provides key insights about customers as they relate to your company and the constant collection of new data.Read More
Everybody is talking about it but only a few are actually doing it. We are of course talking about creating that personalized customer experience that turns prospects into customers and customers into brand advocates. How do you do that? And what exactly is a ‘good’ and ‘personalized’ customer experience?Read More
What you should know about data modelingRead More
Some time ago the kids were searching for Dragon Ball figures on my iPad. Even if they hadn’t told me, I would have found out because of the ad retargeting. This happens when marketers mix up the device or account and the user.
The same thing happens when I order something for my mother. After that, I’m aging rapidly in the eyes of the marketers. I wish they knew me a bit better. I would avoid all the irrelevant ads and offers, and the company would attain a much more successful cross selling.Read More