Counterfeit medicine – fake and deliberately copied or mislabelled medicine that may be contaminated or contains the wrong active ingredient, no active ingredient, or the wrong dose of active ingredient– is a huge global problem. For you and me as individuals, it’s a matter of health and in worst case; life or death. For the pharmaceutical industry, counterfeits have the potential to destroy brands, as they undermine both the industry’s revenues and reputations.Read More
Have you ever run out of a prescription medicine while traveling and tried to present your home prescription to a pharmacy in another country? The ambiguity at an international level of how medicines are packaged, marketed, sold, consumed and dosed can sometimes hinder better healthcare. Indeed, consider a medicine that might be recorded as having an adverse effect in one country and needs to be uniquely identified in other countries for the management of its recall.