You live in an era where you need to prioritize building offerings around individual customers.Read More
This is a question that most companies will ask themselves at some point. And, according to recent research, the answer is, "No." More than half of UK businesses (56%) have invested in technology over the past five years without using it to its full capabilities.
As your company’s connected and online business activities increase, so does the data generated by these interactions. But, how are you using this data? Are you harnessing the insights it imparts to increase sales or launch new products? If not, why not?Read More
Is your company focused on mastering your data or managing the business? Whether you know it or not, if you’re like almost every other organization in the world today the answer is “both.” As increasingly more functions become digitized, every company eventually finds itself in the data business. And, that’s a good thing.Read More
Have you ever seen or even owned a fake item? A fake Rolex watch? Maybe a spurious Luis Vuitton handbag? Would you know how to recognise fake items? There might be certain visual clues, but would you know if the medicine you are taking is fake?
Do you know what one of your customers bought from you last month? Can you predict what they’re going to buy from you this month? Are you able to call them by their first name?
If not, then you could be missing out on additional revenue, since "93% of companies see an uplift in conversion rates from personalization." Your customers expect a personalized and relevant experience when they interact with you. Whether you’re able to deliver that depends on how well you know them. And, how well you know your customers relies on your data management.
Internet of Things (IoT) technology is one of the hottest technologies out there right now. It is used in numerous ways and by virtually every industry thinkable.
Retailers are leveraging the technology to enhance customer experiences, while manufacturers and distributors are utilizing it as a tool to optimize processes. In both cases; the purpose of IoT driven business initiatives is to transform real time data into actual business value.Read More
The 14th of February, Valentine’s Day – a day for Cupid to motivate those in love to prove their infatuation by spending ridiculous amounts of money on cards, flowers, and chocolates.
My wife takes full advantage of Valentine’s Day, and only a trip to a spa, with treatments on tap, will do if I’m to confirm my affection. I know it’s going to cost me - if only there were some offers that could help ease the annual financial pounding. But mostly, I find that there aren’t.Read More
Statistically speaking, Friday marks the preferred day in the week for most working people.
For most, it’s the final nail in the coffin of the working week, and the first opportunity to let your hair down, relax and perhaps engage in a couple of days of overindulgence. Unless of course this particular Friday is the 25th of May 2018 ...
… does it ring any bells? If not, it should, because it’s a Friday unlike any other in the history of data management, and here’s why.
Friday 25th May marks the day on which the GDPR (General Data Protection Regulation) comes into force.
The National Retail Foundation’s annual Big Show conference in New York is always a great opportunity to assess the state of the industry, see what new trends and technologies are coming around the bend and, most importantly, hear what’s on the mind of retailers as they continue to adapt to a rapidly changing consumer environment. The consumers imagination and expectation is that all systems and processes are connected, but a reality check shows that business are catching up with meeting those expectations.Read More