Building a business case for customer data transparency starts with a conversation with your stakeholders

Managing your customer data with a master data management (MDM) platform can add value to your business.

You know this because you’ve seen that trusted sources of customer data can help you reduce the cost of application integration, improve customer experience and get more actionable insight from your analytics.

Stibo Systems honors women in master data management (MDM) and the great work by so many to achieve gender balance and equity. This series brings you interviews with remarkable women in our industry, and we hope their stories will inspire you to chase your passion for MDM and related fields.

How to personalise insurance solutions with master data management (MDM)

As an insurance professional responsible for developing, managing or selling insurance products, have you ever dreamt of being able to offer a perfectly tailored and personalised insurance solution to your customer? A solution so unique that none of your competitors can match it?

Does your business consider data an afterthought?

This was the question posed to the CDO of Dyson, Mridul Mathur, during a recent podcast. Here’s his response.

In a business context, democratizing data means to make data (and derived analytics and insights) available to all layers of an organization and its business ecosystem, across departmental boundaries.

Chief Data Officers used to have compliance as their primary concern. Today, they are drivers of digital transformation. They are often called upon to establish a data-driven culture and underlying technology infrastructure to deliver tangible business benefits for the organization.

Since the outbreak of Covid-19, we have seen a dramatic shift in consumer shopping. More customers are focused on safety and convenience while price sensitivity has taken a temporary back seat.

Do you feel like your databases are more like data vaults? The data vault contains all the information on customers, prospects, products, operations, and finances, only no one knows how to unlock it and discover its secrets.

How manufacturers can ensure continued revenue growth in a digital first environment

Shrinking margins are making life harder for manufacturers. Retail merchant teams have more data than ever and have learned to use it to increase their share of the profits. Historical data, competitive data, supply chain transparency and the ability to run in-category comparisons using rule-based and AI tools have improved retailers’ position and have made it harder for manufacturers to eke out profits.

In times of global, business and economic uncertainty – when data points are changing on an hourly basis and supply chain responsiveness and flexibility are more critical than ever – being able to trust your company’s data is paramount.