Author: Sara Edwards
Visit Stibo Systems in Booth 3974
Participants will focus on how retail technology enhances the customer experience during National Retail Federation’s (NRF) BIG Show Jan. 11-14 at the Javits Center in New York.
Keynote presentations will set the tone. The Brick is the New Black: Reinventing the Brick-and-Mortar Experience session will explore how retailers can reposition brick-and-mortar stores to be at the center of the customer experience.
The presenters of Unique and Distinct: The New Customer Experience will discuss how retailers can harness new technologies to understand and engage with customers, driving profitable growth.
Following suit, many EXPO vendors will direct attention towards technology and the customer experience. Exhibitor BIG !deas sessions will also focus on buyer behavior, personalization and engagement. The EXPO itself features more than 575 product and solution providers. In-Store Analytics, Rich-Media Merchandising, Virtual Catalog, and Touch Screen & View are among the categories of exhibitors listed.
In addition to the exhibit hall floor, store visits are a big part of the NRF BIG Show. Easily accessible product information with creative interactivity is at the core of the customer experience at several retailers.Visitors will be able to experience Alex and Ani’s new interactive beacons when they use the SWIRL In-Store Explorer App. Customers who have the app on their smartphones will receive automatic notifications and product information when they come within range of a beacon embedded on the sales floor. The system creates an additional opportunity to enhance the customer experience since the retailer will receive data on store navigation and customer preferences.
Those looking for a better fitting room experience might want to check out Rebecca Minkoff’s Greene Street location. Fitting room mirrors recognize outfits and virtually accessorize them. In addition, the touchscreen mirror can alert an associate that assistance is needed in the dressing room, so the customer never needs to leave the dressing room.
NRF’s Big Show will demonstrate that technology powers the customer experience. And, accurate data about your products, customers, suppliers and locations is key to unlocking the potential of your technology. Do you have an MDM solution that can keep up? Come visit us in Booth 3974 to find out.