Brian Cluster

Since the outbreak of Covid-19, we have seen a dramatic shift in consumer shopping. More customers are focused on safety and convenience while price sensitivity has taken a temporary back seat.

Just over a week ago the World Health Organization declared the novel coronavirus (COVID-19) a worldwide pandemic, calling on countries around the world to take drastic steps to slow the rapid spread of the virus.

Even though CPG companies and other businesses are in the middle of the busiest time of the year, Thanksgiving and holidays provides us an opportunity to take a moment to be grateful for our companies, colleagues and wonderful customers. But what often gets ignored in this time of gratitude is the richness and value of the data that customers are sharing about the product and their purchase experiences.