It’s quickly approaching that critical time of year for retailers. Marketers are finalizing their campaigns to attract more consumers into their stores – and to shop with them online – this holiday season. A recent survey conducted by The Harris Poll/OpenX estimates that holiday spending will be up 5% this year compared to last year, with online shopping accounting for more than 50% of all purchases.Read More
Across industries and trades, master data management (MDM) solutions result in positive business outcomes through improving efficiency and enabling new business. In addition to that, master data management is necessary to ignite digital acceleration and facilitate data governance.Read More
People who want to lose weight study nutrition facts. They want to know the total amount of calories, percentage of calories from fat, protein, carbohydrates, cholesterol, allergens and many other facts. The higher the awareness, the more scrutiny of information the consumer will exercise.Read More
For online retailers, one of the biggest challenges that directly impact the customer experience is inaccurate product data. If the image doesn’t match the description, reviews aren’t associated correctly, dimensions are inaccurate, or the description doesn’t live up to the actual product then chances are good that the product will be returned. This leads to additional costs for freight and extra handling and maybe even loss of customers. By consolidating and mastering your product data, product returns can be reduced by 25%, creating tremendous opportunities for cost savings and improving customer loyalty.
Being an MDM manager certainly means being in demand and at the center of attention. The reason is as simple as it is awe-inspiring: as an MDM manager, you’re leading the charge for providing high-quality data, developing the master data strategy and overseeing system acquisitions and integrations. You collaborate with a variety of stakeholders – planners, program managers, product developers, marketing professionals, supply chain managers, senior management and executives. If your organization has a chief data officer (CDO), it’s likely your work contributes to the decisions that person is making.Read More