Several Stibo Systems employees recently attended the Gartner Data and Analytics conference, the largest they’ve hosted, with over 4,200 people in attendance and the most vendors to date. Our booth enjoyed excellent traffic, with multiple prospect conversations across verticals, titles and business needs. We conducted several very positive analyst meetings, shared a presentation in the Gartner Showcase area and even celebrated our 225th birthday with a great cake and interview with Niels Stenfeldt! Over the three and a half days, the team and I, as well as the other attendees were bombarded by a lot of hype around emerging technologies such as artificial intelligence (AI), machine learning (ML) and Internet of Things (IoT). Some of the hype was similar from previous summits, and some was new. The one constant across the last few years is, while master data management (MDM) is not as sexy as these technologies, desired business outcomes cannot be delivered without clean, high-quality, trusted data enabled by the foundation of robust MDM.