In my previous blog post I explained master data management (MDM) and its importance in the context of the consumer and the customer experience. In this post, I look ahead and shed some light on what we can expect from a technology and customer experience perspective in the near future, as the growing expectations from consumers are currently driving businesses in new directions - and with that, they are also driving MDM.Read More
I recently had the pleasure of being interviewed by TAG’s (Technology Association of Georgia) Julie Bryant Fisher. As someone who works in the master data management industry, it was an interesting and eye-opening reminder for me. It made me realize that most people not working directly with data management, data governance, ecommerce systems, etc., often do not know exactly what master data management (MDM) is – or even what master data is – much less what a significant impact it has on the average consumer.
With this in mind, I want to take this opportunity to explain MDM from a consumer perspective.Read More
The return on investment (ROI) of master data management is a topic that keeps captivating people – in particular, those considering investing big in MDM. And with good reason. Because as is the case with all investments, people want to know: What’s the outcome? What will we get from the money we spend? It’s business logic. But nonetheless, the answer isn’t always straightforward as it isn’t necessarily easy to quantify the value of high quality data and smooth data processes.
With this in mind, here are a few helpful steps that can help you determine the ROI of a master data management implementation.Read More
For any business initiative to be a success, it’s important that initial preparations and considerations are in place. That, of course, also applies to your master data management implementation. These are the initial steps you as a business should focus on to create the foundation for a successful master data management journey.Read More
Your organization, and organizations of any size, depends on the accuracy of its data to gain financial insights and improve marketing, sales and customer service. In fact, pretty much every department within your company will rely on data in some way.
And if that data is inaccurate, hard to access or only tells part of the story, it can severely hamper operations across the business. Data errors can seriously impact relationships with customers, suppliers and business partners and result in significant financial loss.Read More
If, like me, you have worked in the technology industry for many years, you’ve likely heard more times than you can remember that islands of information are major obstacles to business productivity. Siloed data is to be avoided like LA traffic and convenience store sushi; and “sharing is caring,” especially when it comes to empowering enterprise-wide processes and workflows.Read More
The National Retail Foundation’s annual Big Show conference in New York is always a great opportunity to assess the state of the industry, see what new trends and technologies are coming around the bend and, most importantly, hear what’s on the mind of retailers as they continue to adapt to a rapidly changing consumer environment. The consumers imagination and expectation is that all systems and processes are connected, but a reality check shows that business are catching up with meeting those expectations.Read More