Day two has come and gone at our Connect conference in Copenhagen, and while innovation - the overarching theme for yesterday - continued to be a key topic, day two was all about sharing digital transformation success stories.Read More
Our annual Connect conference kicked off today in the heart of Copenhagen, at the Tivoli Hotel & Congress Center. A conference where customers and partners meet to imagine, inspire and ignite their shared passion for all things data.Read More
This week I, and Stibo Systems colleagues, attended NRF 2019: Retail’s Big Show in New York, where we listened to amazing sessions and spoke with various retailers – both domestic and international. These are my take-aways from one of the most significant retail events in the world.
Let me start by highlighting the one NRF topic that seemed to bind all the others together: data! Data and data management were hot topics and at the forefront of the business driven conversation. It seems there is now a better understanding of the need for high-quality data and good data management as the foundation for business success.Read More
In my previous post, I discussed the challenges of being a chief marketing officer (CMO) today. Whether your organization targets consumers or other businesses, your current and prospective customers are bombarded with more information from more numerous sources than ever before. And, I covered the first two of five top challenges that CMOs face (content and clarity) and how customer master data management (CMDM) can help overcome them. In this post, I cover the remaining three challenges.
Being a chief marketing officer (CMO) today is one of the most challenging roles in the C-suite. Whether your organization targets consumers or other businesses, your current and prospective customers are bombarded with more information than ever before. And, the sources of information available to research their options are more numerous than at any time in history. Consequently, breaking through the noise to win customers, and then maintain their continued loyalty, can seem an impossibly daunting task.Read More