We have discussed PIM’s role as a customer-facing system and how PIM can assist with the creation of effective product content but we haven’t addressed how a company knows when an investment in Product Information Management (PIM) technology makes sense.Read More
Last time we discussed why PIM is a customer-facing system. In this post, we’re going to discuss what effective product information looks like and why so many companies don’t have it.
The path to a productive relationship with your customers runs straight through customer service, the customer’s cross-channel experience with your brand and your product content. This is particularly true online where the customer experience of your brand is a function of implementation decisions you and your team have made. For example, what product information do you expose on your Product Detail Page (PDP)? Most retailers understand that the PDP represents the physical product for the online shopper and that compelling product content is needed to ‘romance’ the product. So, while a great product description and a single image repurposed from a catalog were ‘compelling’ in 2000, today’s consumers and B2B end-users expect more, including:Read More
When analysts talk about Product Information Management (PIM) they often discuss it in terms of process optimization, supply-side efficiencies, operational excellence, a single source of truth, and so on. While customer experience hovers around the edge of these discussions, typically it is not the central focus of PIM conversations. However, I believe that this needs to change especially as we discuss PIM as a key component of omni-channel execution that puts the customer at the center of everything.Read More