In the digital age of commerce, retailers in almost every segment realize that reaching consumers has become more complex and more fragmented than ever before. Even as touchpoints multiply, consumers demand a consistent, integrated mobile, ecommerce and in-store experience. They expect brands to provide exceptional experiences that make it easy for them to research and purchase the items they need, regardless of channel. And because of this new market landscape, retailers must provide their customers accurate and complete product information as the catalyst to achieving category leadership and business success.Read More
Manufacturers are no strangers to the ramifications of the new data economy and how it has changed consumer expectations. Now, more than ever, consumers expect an exceptional experience, whether shopping online or in-store. Online research has become commonplace, making it critical for product information to be displayed accurately across both the physical and digital shelves alike. This has resulted in retailers pressuring manufacturers to meet specific data requirements to get products to market faster. And unfortunately, each retailer, data pool and marketplace has different conditions.Read More
The business of product management requires innovation. And no matter what type of change that requires, from incremental to disruptive to radical, customers today expect brands to innovate. A Nielsen study reveals that 63% of customers value it when manufacturers offer new products. Moreover, innovation isn't merely a matter of raising your R&D budget. According to the consulting firm Booz & Company (now part of PwC), brands that invest heavily in R&D aren’t more innovative than those that don’t.
If customers expect innovation, and spending on R&D isn't a simple solution, what can companies do? That's where data makes a difference. By improving how you manage, share and enrich data that fuels your many business systems and workflows, you can eliminate inefficiencies and develop processes that drive a whole new level of innovation and business value. You apply more accurate, data-driven decision-making across the enterprise.Read More
From apparel to appliances, and from food to furniture, electronics, machinery and everything in between, manufacturing in the U.S. and around the world continues to grow. Digital transformation and a desire to reduce supply chain complexity have resulted in many manufacturers developing capabilities for reaching customers directly. It could be the reason why by 2020, 60% of manufacturers will rely on digital platforms that will support as much as 30% of their overall revenue.Read More