(Interview) Women in master data: Morgan Lawrence, Infoverity

September 26 2019

Stibo Systems honors Women in Master Data Management and the great work by many in the industry to achieve gender balance and equity. This blog series brings you several interviews with some of the remarkable women in our industry. We hope the stories of these women will inspire you to chase your passion for master data and its related fields.

Morgan Lawrence is a Senior Consultant at Infoverity – a leading provider of Enterprise Data Management solutions and a partner of Stibo Systems. Morgan holds a Bachelor of Science in Business Administration, Information Systems from The Ohio State University. Before joining Infoverity, she was a Senior Engineer at Abercrombie & Fitch, working closely with Stibo Systems’ Product Master Data Management team and solution.

Morgan Lawrence, Infoverity


Why did you pick a career in master data?

I kind of just fell into my role at Abercrombie & Fitch after college, but I decided to stay in the industry because I realized how passionate I am about data – particularly data that helps provide better customer service and experiences.


What do you like most about your job?

Supporting customers and solving problems.


What do you see as the biggest barriers for more women in the master data field?

I think many women just lack an interest in pursuing a technology-related degree.


What advice would you give to a woman considering a career in master data?

You can do this! Stay curious and ask a lot of questions.

Never be afraid to challenge ideas around what somebody may consider best practice. Our field is still evolving, and we need critical thinkers out there to challenge us and ensure we are evolving and growing.


Does your organization work to promote gender equity? If so, how?

Yes. Our company does not tolerate gender inequity. We are launching more initiatives as our company continues to grow. Currently, we have a group of women at Infoverity that has set up a mentoring network within our company which has been a huge help.


Share a fun fact about yourself

My celebrity lookalike is the woman on the box of Sun-Maid Raisins

Randi Drinkwater is VP of Global Marketing Communications at Stibo Systems where, in addition to building both pipeline and brand for the company, she is deeply immersed in driving awareness of the tremendous strategic potential of MDM. She’s a results-oriented marketer with proven expertise across all marketing disciplines, as well as a track record for building and leading high-performance teams that embrace and deliver transformative change. Randi is known for her inspiring player/coach leadership style and for developing strong internal and external partnerships that drive optimal, measurable results. She joined Stibo Systems in early 2018, bringing a broad range of experience working with leading B2B, technology and healthcare brands.

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