Everybody is talking about it but only a few are actually doing it. We are of course talking about creating that personalized customer experience that turns prospects into customers and customers into brand advocates. How do you do that? And what exactly is a ‘good’ and ‘personalized’ customer experience?Read More
What you should know about data modelingRead More
Some time ago the kids were searching for Dragon Ball figures on my iPad. Even if they hadn’t told me, I would have found out because of the ad retargeting. This happens when marketers mix up the device or account and the user.
The same thing happens when I order something for my mother. After that, I’m aging rapidly in the eyes of the marketers. I wish they knew me a bit better. I would avoid all the irrelevant ads and offers, and the company would attain a much more successful cross selling.Read More
It’s no secret that social media is making major waves in the ways we do business today. Already widely recognized as a tool of customer empowerment that is vital to cultivating personalization and loyalty, a social media strategy is an expectation when it comes to annual budgets across industries and around the world. Of the 7.2 billion people on earth, 3 billion have Internet access; 2.1 billion are active on social media; and 1.7 billion use social networks from a mobile device.Read More