“The first step in exceeding your customer's expectations is to know those expectations.”
Perhaps you’ve heard this quote by marketing guru Roy H. Williams. Even if you haven’t, you will most likely agree with it. Knowing who your customers are and what they want makes perfect business sense, since customer feedback can drive product direction, pave the way for better customer experiences and help identify new business channels and partners.
But how do you get to know your customer if you sell exclusively through distributors or retailers? Are manufacturers disadvantaged by being disconnected from their consumers? How do they overcome this?Read More