Four proactive ways of enhancing product information management instead of returns management – or how to drop from 20% to 0.5% return rate
Returns have been a pervasive problem for online retailers since online shopping began, and it’s only going to become more challenging with the growth in online sales. Right now, we can foresee a perfect storm building with the approaching holiday season’s shopping spike amid the COVID-19 crisis and the encouragement to minimize in-person activities. As a result, January 2021 may be the largest month in absolute volume for returns ever seen by retailers, and January 2nd may be the height of that returns storm.
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