These days, many companies are looking to invest in new and ground-breaking technologies to radically transform and improve their internal processes. Despite the digital waves washing across enterprise shores, companies still need to do more in order to govern their data so they can gain value from it. Customer data needs to breach its data silos to transform itself into customer insight. Product data needs to escape spreadsheet management and join harmonised business processes to become timely, personalised customer offerings. The management of data that concerns physical assets has also joined the ranks of key data that needs to evolve in how it is managed, in order to support digital transformation.