For any business initiative to be a success, it’s important that initial preparations and considerations are in place. That, of course, also applies to your master data management implementation. These are the initial steps you as a business should focus on to create the foundation for a successful master data management journey.Read More
Apple’s Steve Jobs famously said, “A lot of times people don’t know what they want until you show it to them,” and this couldn’t be truer when it comes to meeting the expectations of the hyper-connected customer. Today, they increasingly expect a personalized, relevant experience during every interaction with a company, regardless of the channel. This has led to the concept of personalization, or personalized marketing, which is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers.Read More
“A goal without a plan is just a wish.” - Antoine de Saint-ExupéryRead More
In the global marketplace, where data is a critical business asset, industry leaders struggle to maximize back-end IT, including CRM, ERP, e-commerce, marketing automation, and point of sale. Organizations deploy these IT systems to meet customer expectations, differentiate on digital experiences, streamline operations and achieve regulatory compliance while still delivering growth strategies and competing, in many cases, in a global market.
The challenge facing companies is how to get the most out of back-end systems, which often operate in silos and result in impartial or duplicate data that is low quality and costly. In fact, the cost of inadequately performing enterprise systems is significant, with the Harvard Business Review reporting that poor-quality data in the U.S. alone cost businesses $3.1 trillion annually.Read More
Your organization, and organizations of any size, depends on the accuracy of its data to gain financial insights and improve marketing, sales and customer service. In fact, pretty much every department within your company will rely on data in some way.
And if that data is inaccurate, hard to access or only tells part of the story, it can severely hamper operations across the business. Data errors can seriously impact relationships with customers, suppliers and business partners and result in significant financial loss.Read More
The goals and expectations of a merger and acquisition (M&A) are almost always the same: cut costs, increase efficiency, shorten time to value, automate manual processes, enhance business intelligence and more. Ultimately, an M&A is supposed to provide value to shareholders, who expect quick wins.Read More
If, like me, you have worked in the technology industry for many years, you’ve likely heard more times than you can remember that islands of information are major obstacles to business productivity. Siloed data is to be avoided like LA traffic and convenience store sushi; and “sharing is caring,” especially when it comes to empowering enterprise-wide processes and workflows.Read More
For key stakeholders of an online retailer, the best time-to-value software is the one that cuts time to market and reduces manual processes to a minimum.
Automation is the key to success in online retail. And having already invested in digital asset management, marketing automation systems and advanced customer profiling tools, the IT Director will likely want to leverage data further to reduce complexity and manual processes. Complexity can hide redundant data, which B2C companies should be careful to avoid in the post-GDPR era, and manual work is by nature prone to human errors.
The wealth of data calls for syndication and qualification.Read More
It’s much harder to be original than it is to follow in the footsteps of others. And, when it comes to delivering a successful IT project, this is not a bad thing. Thomas Edison once said, "I have not failed. I’ve just found 10,000 ways that won’t work."
When asked how he could compose with so much originality, Mozart replied, "I never tried to be original in my life." He "simply" built upon what many others before him had done.
Similarly, when you’re starting your data journey, it’s wise to use the lessons, learnings and experience of others to help guide your project. The result will be fewer mistakes, a smoother delivery and a greater chance of success.Read More
Recently, I arranged for a parcel to be shipped internationally. The online ordering and payment process was simple, and my package was scheduled to be collected from me and sent the next day; in time for the event it was intended. I thought I was pleased...Read More