Mobile commerce is an important component of omni-channel retail. As I mentioned in my previous post, omni-channel consumers blur the lines between online and offline and it’s imperative for retailers to have a successful omni-channel strategy in order to thrive in today’s retail market. An omni-channel strategy cannot succeed without addressing the challenges of mobile commerce as a key pillar.Read More
Posts about Mobile Commerce
Think back to the last time you visited your favorite retailer’s website. Immediately upon accessing the site, a cookie is dropped into your browser. Later, as you watch television, you see a commercial for new deals available through that retailer’s mobile app. The next thing you do is reach for your mobile device, make a purchase and opt for in-store pickup, and then you’re off to the physical store. Perhaps while you are in the store, you scan a QR code in search of additional deals. Congratulations. You are an omni-channel shopper and this scenario is reality.Read More
With consumers expecting more of a consistent and efficient smartphone experience than ever, I’m sure we’ve all noticed the increasing demand for satisfactory m-commerce platforms. So what can retailers do to keep their customers satisfied?
Here are some of the most notable issues they’re currently facing, based on the results of UK specific research commissioned by Stibo Systems, along with a look towards the future of m-commerce.Read More
Today’s consumers are as comfortable shopping on their mobile device as they are on a desktop or even on the high street, expecting to be able to engage with retailers via whichever method is most convenient to them at the time.
But they also expect their shopping experience to be consistent, regardless of the touchpoint used.Read More