Mobile commerce is an important component of omni-channel retail. As I mentioned in my previous post, omni-channel consumers blur the lines between online and offline and it’s imperative for retailers to have a successful omni-channel strategy in order to thrive in today’s retail market. An omni-channel strategy cannot succeed without addressing the challenges of mobile commerce as a key pillar.Read More
Posts about Mobile Commerce
Author: Simon Walker
With consumers expecting more of a consistent and efficient smartphone experience than ever, I’m sure we’ve all noticed the increasing demand for satisfactory m-commerce platforms. So what can retailers do to keep their customers satisfied?Read More
Today’s consumers are as comfortable shopping on their mobile device as they are on a desktop or even on the high street, expecting to be able to engage with retailers via whichever method is most convenient to them at the time.
But they also expect their shopping experience to be consistent, regardless of the touchpoint used.Read More