Last time we discussed why PIM is a customer-facing system. In this post, we’re going to discuss what effective product information looks like and why so many companies don’t have it.
The path to a productive relationship with your customers runs straight through customer service, the customer’s cross-channel experience with your brand and your product content. This is particularly true online where the customer experience of your brand is a function of implementation decisions you and your team have made. For example, what product information do you expose on your Product Detail Page (PDP)? Most retailers understand that the PDP represents the physical product for the online shopper and that compelling product content is needed to ‘romance’ the product. So, while a great product description and a single image repurposed from a catalog were ‘compelling’ in 2000, today’s consumers and B2B end-users expect more, including:
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