Like many of you, I’m excited for the release of Batman vs. Superman: Dawn of Justice this week. Perhaps not quite as excited as I am for season 6 of Game of Thrones (1, 2), but excited nonetheless. Of all the comic book superheroes, Batman in particular has always captured my imagination.

Getting to know your customer is always easier said than done. Once you start this journey, some of the first things to consider include “who is our customer?” “what appeals to them?” and most importantly, “are we even speaking their language?”

Big Data. It is a term that has been around for years now, yet surprisingly most enterprise environments lack a cohesive Master Data Management (MDM) strategy to tackle the challenges Big Data creates.

Author: Jennifer Krizanek 

Do you ever find yourself wondering whether businesses even know who you are? Or better yet, how many times have you willingly given information about yourself and they still can’t identify you or your account when you begin a business transaction?

Author: Chad Cosper

Author: Peter Krensky, Research Analyst, Aberdeen Group

Author: Peter Andersson

Author: Whitney Craven