In the digital age of commerce, retailers in almost every segment realize that reaching consumers has become more complex and more fragmented than ever before. Even as touchpoints multiply, consumers demand a consistent, integrated mobile, ecommerce and in-store experience. They expect brands to provide exceptional experiences that make it easy for them to research and purchase the items they need, regardless of channel. And because of this new market landscape, retailers must provide their customers accurate and complete product information as the catalyst to achieving category leadership and business success.Read More
Manufacturers are no strangers to the ramifications of the new data economy and how it has changed consumer expectations. Now, more than ever, consumers expect an exceptional experience, whether shopping online or in-store. Online research has become commonplace, making it critical for product information to be displayed accurately across both the physical and digital shelves alike. This has resulted in retailers pressuring manufacturers to meet specific data requirements to get products to market faster. And unfortunately, each retailer, data pool and marketplace has different conditions.Read More
One of the reasons for Amazon’s stunning success is their vast number of products – 564 million in the US alone according to the latest count. This makes Amazon more than an online shop; it’s a search engine for shopping.
As an MDM manager at a retailer, you probably want to imitate that success. This means, you have to launch new products quickly and reliably. This is only possible by means of product data syndication. The obstacle for a fast product launch is usually not logistics or even really about the physical product; it’s about the processing of that physical product’s master data twin.Read More