The digital economy has forever changed consumer expectations. Increased demand for personalized products and experiences, diminishing brand loyalty and fast-changing markets are forcing companies to accelerate consumer-centric product development and commercialization processes. How can your organization launch new products quickly that meet customer demands and increase brand loyalty and awareness, without compromising on quality or price? Streamlining and integrating two key processes – product lifecycle management (PLM) and product master data management (product MDM) – can help brands navigate through the complexities of consumer-centric product development and offer products that customers want.Read More
Posts about Product Information Management (PIM)
Product Information Management (PIM) is the technology-enabled discipline of centralizing, organizing, categorizing, localizing, synchronizing and enriching product data. But did you know PIM can enhance the customer experience significantly? What does data about your products have to do with customer experience, you might ask? A lot actually.Read More
This blog post is a summary of our recent webinar “Digital disruption for Product Information Management” presented by Darren Cooper, Director of Industry Solutions, Stibo Systems.
It’s no surprise that product information managers’ jobs are getting a little more complicated these days. Products, offerings and services are becoming more complex to design, sell and monitor. For companies who want to support digital disruptive products and services, Product Information Management (PIM) processes will need to evolve quite significantly.Read More
The other day I wanted to buy a certain lamp online. I used PriceRunner, an excellent online price comparison service. By typing in the desired lamp I received a list of dealers starting with the cheapest one on top. Now you might think I just chose the first one offering the cheapest price? Wrong!Read More
This marketoon may give you a chuckle if you’ve seen or read about mothers obsessing over what to bring for their child’s classroom birthday treats.Read More
We have discussed PIM’s role as a customer-facing system and how PIM can assist with the creation of effective product content but we haven’t addressed how a company knows when an investment in Product Information Management (PIM) technology makes sense.Read More
Last time we discussed why PIM is a customer-facing system. In this post, we’re going to discuss what effective product information looks like and why so many companies don’t have it.
The path to a productive relationship with your customers runs straight through customer service, the customer’s cross-channel experience with your brand and your product content. This is particularly true online where the customer experience of your brand is a function of implementation decisions you and your team have made. For example, what product information do you expose on your Product Detail Page (PDP)? Most retailers understand that the PDP represents the physical product for the online shopper and that compelling product content is needed to ‘romance’ the product. So, while a great product description and a single image repurposed from a catalog were ‘compelling’ in 2000, today’s consumers and B2B end-users expect more, including:Read More