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MEET THE AUTHOR

Jeff Behn


Jeff Behn
Jeff Behn passou os últimos 20 anos no espaço de software empresarial CPG e de alimentos e bebidas, concentrando-se na solução de desafios de gerenciamento de cadeia de suprimentos e dados mestres. Em sua função, ele trabalha para entender as necessidades de seus clientes e oferecer soluções que atendam aos seus desafios. Ele trabalhou em várias geografias e morou no Oriente Médio e na África. Um ávido “leitor de rótulos” e foodie.
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PIM explained: How Product Information Management transforms data quality

PIM explained: How Product Information Management transforms data quality
6/26/25
What is master data management? A complete and concise answer

What is master data management? A complete and concise answer
6/25/25
Better Together: CRM and Customer Master Data Management

Better Together: CRM and Customer Master Data Management
6/12/25
How CPG Сompany Bonduelle Сentralized Product Data Across 37 Countries

How CPG Сompany Bonduelle Сentralized Product Data Across 37 Countries
6/11/25
Master Data Management Tools: A Complete Guide

Master Data Management Tools: A Complete Guide
6/10/25
How Signet Jewelers Built Trust in Its Retail Data

How Signet Jewelers Built Trust in Its Retail Data
5/23/25
5 Hidden Costs of Bad Customer Data in Retail (and How to Avoid Them)

5 Hidden Costs of Bad Customer Data in Retail (and How to Avoid Them)
5/12/25
Trust the Machine: Making AI Automation Reliable in Master Data Management

Trust the Machine: Making AI Automation Reliable in Master Data Management
4/4/25
How Agentic Workflows Are Changing Master Data Management at the Core

How Agentic Workflows Are Changing Master Data Management at the Core
4/2/25
MDM and AI: Real-World Use Cases and Learnings From OfficeMax and Motion Industries

MDM and AI: Real-World Use Cases and Learnings From OfficeMax and Motion Industries
3/7/25
Reyes Holdings' MDM Journey to Better Data

Reyes Holdings' MDM Journey to Better Data
2/27/25
AI Adoption: A High-Stakes Gamble for Business Leaders

AI Adoption: A High-Stakes Gamble for Business Leaders
1/28/25
How Kramp Optimizes Internal Efficiency with Data Strategy

How Kramp Optimizes Internal Efficiency with Data Strategy
1/27/25
From Patchwork to Precision: Moving Beyond Outdated and Layered ERP Systems

From Patchwork to Precision: Moving Beyond Outdated and Layered ERP Systems
1/27/25
Thriving Beyond NRF 2025 with Trustworthy Product Data

Thriving Beyond NRF 2025 with Trustworthy Product Data
1/24/25
Building the Future of Construction with AI and MDM

Building the Future of Construction with AI and MDM
1/23/25
Why Addressing Data Complexity in Pharmaceutical Manufacturing Is Critical

Why Addressing Data Complexity in Pharmaceutical Manufacturing Is Critical
1/17/25
How URBN Leverages Data Management to Support Its Sustainability Information  

How URBN Leverages Data Management to Support Its Sustainability Information  
1/17/25
The Future of Master Data Management: Trends in 2025

The Future of Master Data Management: Trends in 2025
1/7/25
How to Avoid Bad Retail Customer Data

How to Avoid Bad Retail Customer Data
1/6/25
Gen Z: Seeking Excitement Beyond Amazon

Gen Z: Seeking Excitement Beyond Amazon
12/11/24
A Modern Guide to Data Quality Monitoring: Best Practices

A Modern Guide to Data Quality Monitoring: Best Practices
12/10/24
CDP and MDM: Complementary Forces for Enhancing Customer Experiences

CDP and MDM: Complementary Forces for Enhancing Customer Experiences
12/10/24
Using Machine Learning and MDM CBAM for Sustainability Compliance

Using Machine Learning and MDM CBAM for Sustainability Compliance
12/3/24
How to Implement Master Data Management: Steps and Challenges

How to Implement Master Data Management: Steps and Challenges
11/26/24
AAPEX and SEMA: The Automotive Aftermarket Industry’s Mega-Showcase

AAPEX and SEMA: The Automotive Aftermarket Industry’s Mega-Showcase
11/25/24
5 Key Trends in Product Experience Management

5 Key Trends in Product Experience Management
11/20/24
Solving Retail Data Fragmentation: The Key to Consistent Customer Journeys

Solving Retail Data Fragmentation: The Key to Consistent Customer Journeys
11/11/24
What is the difference between CPG and FMCG?

What is the difference between CPG and FMCG?
10/24/24
Live Shopping: How to Leverage Product Information for Maximum Impact

Live Shopping: How to Leverage Product Information for Maximum Impact
10/22/24
Why Data Accuracy Matters for CPG Brands

Why Data Accuracy Matters for CPG Brands
10/16/24
Why Choose a Cloud-Based Data Solution: On-Premise vs. Cloud

Why Choose a Cloud-Based Data Solution: On-Premise vs. Cloud
10/15/24
How to Use Customer Data Modeling

How to Use Customer Data Modeling
10/10/24
How Master Data Management Can Enhance Your ERP Solution

How Master Data Management Can Enhance Your ERP Solution
9/23/24
Navigating Change: Engaging Business Users in Successful Change Management

Navigating Change: Engaging Business Users in Successful Change Management
9/20/24
What is Digital Asset Management?

What is Digital Asset Management?
9/11/24
How to Improve Your Data Management

How to Improve Your Data Management
9/3/24
Digital Transformation in the CPG Industry

Digital Transformation in the CPG Industry
8/30/24
5 CPG Industry Trends and Opportunities for 2025

5 CPG Industry Trends and Opportunities for 2025
8/29/24
Responsible AI Relies on Data Governance

Responsible AI Relies on Data Governance
8/27/24
Making Master Data Accessible: What is Data as a Service (DaaS)?

Making Master Data Accessible: What is Data as a Service (DaaS)?
8/19/24
6 Features of an Effective Master Data Management Solution

6 Features of an Effective Master Data Management Solution
8/15/24
Great Data Minds: The Unsung Heros Behind Effective Data Management

Great Data Minds: The Unsung Heros Behind Effective Data Management
8/13/24
A Data Monetization Strategy - Get More Value from Your Master Data

A Data Monetization Strategy - Get More Value from Your Master Data
8/6/24
Introducing the Master Data Management Maturity Model

Introducing the Master Data Management Maturity Model
8/4/24
What is Augmented Data Management? (ADM)

What is Augmented Data Management? (ADM)
7/31/24
Data Migration to SAP S/4HANA ERP: The Fast and Safe Approach with MDM

Data Migration to SAP S/4HANA ERP: The Fast and Safe Approach with MDM
7/30/24
GDPR Data Governance and Data Protection, a Match Made in Heaven?

GDPR Data Governance and Data Protection, a Match Made in Heaven?
7/17/24
The 5 Biggest Retail Trends in 2025

The 5 Biggest Retail Trends in 2025
6/10/24
The Difference Between Master Data and Metadata

The Difference Between Master Data and Metadata
5/26/24
Master Data Management Roles and Responsibilities

Master Data Management Roles and Responsibilities
5/20/24
8 Best Practices for Customer Master Data Management

8 Best Practices for Customer Master Data Management
5/16/24
What Is Master Data Governance – And Why Do You Need It?

What Is Master Data Governance – And Why Do You Need It?
5/12/24
Guide: Deliver flawless rich content experiences with master data governance

Guide: Deliver flawless rich content experiences with master data governance
4/11/24
Risks of Using LLMs in Your Business – What Does OWASP Have to Say?

Risks of Using LLMs in Your Business – What Does OWASP Have to Say?
4/10/24
Guide: How to comply with industry standards using master data governance

Guide: How to comply with industry standards using master data governance
4/9/24
Digital Product Passports - A Data Management Challenge

Digital Product Passports - A Data Management Challenge
4/8/24
Guide: Get enterprise data enrichment right with master data governance

Guide: Get enterprise data enrichment right with master data governance
4/2/24
Guide: Getting enterprise data modelling right with master data governance

Guide: Getting enterprise data modelling right with master data governance
4/2/24
Guide: Improving your data quality with master data governance

Guide: Improving your data quality with master data governance
4/2/24
How to Get Rid of Customer Duplicates

How to Get Rid of Customer Duplicates
3/25/24
5 Tips for Driving a Centralized Data Management Strategy

5 Tips for Driving a Centralized Data Management Strategy
3/18/24
What is Application Data Management and How Does It Differ From MDM?

What is Application Data Management and How Does It Differ From MDM?
3/18/24
5 Key Manufacturing Challenges in 2025

5 Key Manufacturing Challenges in 2025
2/20/24
How to Enable a Single Source of Truth with Master Data Management

How to Enable a Single Source of Truth with Master Data Management
2/20/24
What is Data Quality and Why It's Important

What is Data Quality and Why It's Important
2/12/24
Data Governance Trends 2025

Data Governance Trends 2025
2/7/24
What is Data Compliance? An Introductory Guide

What is Data Compliance? An Introductory Guide
2/6/24
How to Build a Master Data Management Strategy

How to Build a Master Data Management Strategy
1/18/24
The Best Data Governance Tools You Need to Know About

The Best Data Governance Tools You Need to Know About
1/16/24
How to Choose the Right Master Data Management Solution

How to Choose the Right Master Data Management Solution
1/15/24
Building Supply Chain Resilience: Strategies & Examples

Building Supply Chain Resilience: Strategies & Examples
12/19/23
Shedding Light on Climate Accountability and Traceability in Retail

Shedding Light on Climate Accountability and Traceability in Retail
11/29/23
What is Party Data? All You Need to Know About Party Data Management

What is Party Data? All You Need to Know About Party Data Management
11/20/23
Location Analytics – All You Need to Know

Location Analytics – All You Need to Know
11/13/23
Understanding the Role of a Chief Data Officer

Understanding the Role of a Chief Data Officer
10/16/23
What is Smart Manufacturing and Why Does it Matter?

What is Smart Manufacturing and Why Does it Matter?
10/11/23
5 Common Reasons Why Manufacturers Fail at Digital Transformation

5 Common Reasons Why Manufacturers Fail at Digital Transformation
10/5/23
How to Digitally Transform a Restaurant Chain

How to Digitally Transform a Restaurant Chain
9/29/23
Three Benefits of Moving to Headless Commerce and the Role of a Modern PIM

Three Benefits of Moving to Headless Commerce and the Role of a Modern PIM
9/14/23
12 Steps to a Successful Omnichannel and Unified Commerce

12 Steps to a Successful Omnichannel and Unified Commerce
7/6/23
Navigating the Current Challenges of Supply Chain Management

Navigating the Current Challenges of Supply Chain Management
6/28/23
Product Data Management during Mergers and Acquisitions

Product Data Management during Mergers and Acquisitions
4/6/23
A Complete Master Data Management Glossary

A Complete Master Data Management Glossary
3/14/23
Asset Data Governance is Central for Asset Management

Asset Data Governance is Central for Asset Management
3/1/23
4 Common Master Data Management Implementation Styles

4 Common Master Data Management Implementation Styles
2/21/23
How to Leverage Internet of Things with Master Data Management

How to Leverage Internet of Things with Master Data Management
2/14/23
Manufacturing Trends and Insights in 2025

Manufacturing Trends and Insights in 2025
2/14/23
Sustainability in Retail Needs Governed Data

Sustainability in Retail Needs Governed Data
2/13/23
A Quick Guide to Golden Customer Records in Master Data Management

A Quick Guide to Golden Customer Records in Master Data Management
1/9/23
Innovation in Retail

Innovation in Retail
1/4/23
Life Cycle Assessment Scoring for Food Products

Life Cycle Assessment Scoring for Food Products
11/21/22
Retail of the Future

Retail of the Future
11/14/22
Omnichannel Strategies for Retail

Omnichannel Strategies for Retail
11/7/22
Hyper-Personalized Customer Experiences Need Multidomain MDM

Hyper-Personalized Customer Experiences Need Multidomain MDM
11/5/22
What is Omnichannel Retailing and What is the Role of Data Management?

What is Omnichannel Retailing and What is the Role of Data Management?
10/25/22
Most Common ISO Standards in the Manufacturing Industry

Most Common ISO Standards in the Manufacturing Industry
10/18/22
How to Get Started with Master Data Management: 5 Steps to Consider

How to Get Started with Master Data Management: 5 Steps to Consider
10/17/22
What is Supply Chain Analytics and Why It's Important

What is Supply Chain Analytics and Why It's Important
10/12/22
An Introductory Guide: What is Data Intelligence?

An Introductory Guide: What is Data Intelligence?
10/1/22
Revolutionizing Manufacturing: 5 Must-Have SaaS Systems for Success

Revolutionizing Manufacturing: 5 Must-Have SaaS Systems for Success
9/15/22
An Introductory Guide to Supplier Compliance

An Introductory Guide to Supplier Compliance
9/7/22
Digital Transformation in the Manufacturing Industry

Digital Transformation in the Manufacturing Industry
8/25/22
Master Data Management Framework: Get Set for Success

Master Data Management Framework: Get Set for Success
8/17/22
Discover the Value of Your Data: Master Data Management KPIs & Metrics

Discover the Value of Your Data: Master Data Management KPIs & Metrics
8/15/22
Supplier Self-Service: Everything You Need to Know

Supplier Self-Service: Everything You Need to Know
6/15/22
Omnichannel vs. Multichannel: What’s the Difference?

Omnichannel vs. Multichannel: What’s the Difference?
6/14/22
Create a Culture of Data Transparency - Begin with a Solid Foundation

Create a Culture of Data Transparency - Begin with a Solid Foundation
6/10/22
What is Location Intelligence?

What is Location Intelligence?
5/31/22
Omnichannel Customer Experience: The Ultimate Guide

Omnichannel Customer Experience: The Ultimate Guide
5/30/22
Omnichannel Commerce: Creating a Seamless Shopping Experience

Omnichannel Commerce: Creating a Seamless Shopping Experience
5/24/22
Top 4 Data Management Trends in the Insurance Industry

Top 4 Data Management Trends in the Insurance Industry
5/11/22
What is Supply Chain Visibility and Why It's Important

What is Supply Chain Visibility and Why It's Important
5/1/22
The Ultimate Guide to Data Transparency

The Ultimate Guide to Data Transparency
4/21/22
How Manufacturers Can Shift to Product as a Service Offerings

How Manufacturers Can Shift to Product as a Service Offerings
4/20/22
How to Check Your Enterprise Data Foundation

How to Check Your Enterprise Data Foundation
4/16/22
An Introductory Guide to Manufacturing Compliance

An Introductory Guide to Manufacturing Compliance
4/14/22
Multidomain MDM vs. Multiple Domain MDM

Multidomain MDM vs. Multiple Domain MDM
3/31/22
How to Build a Successful Data Governance Strategy

How to Build a Successful Data Governance Strategy
3/23/22
What is Unified Commerce? Key Advantages & Best Practices

What is Unified Commerce? Key Advantages & Best Practices
3/22/22
How to Choose the Right Data Quality Tool?

How to Choose the Right Data Quality Tool?
3/22/22
What is a Data Domain? Meaning & Examples

What is a Data Domain? Meaning & Examples
3/21/22
6 Best Practices for Data Governance

6 Best Practices for Data Governance
3/17/22
5 Advantages of a Master Data Management System

5 Advantages of a Master Data Management System
3/16/22
A Unified Customer View: What Is It and Why You Need It

A Unified Customer View: What Is It and Why You Need It
3/9/22
Supply Chain Challenges in the CPG Industry

Supply Chain Challenges in the CPG Industry
2/24/22
Top 5 Most Common Data Quality Issues

Top 5 Most Common Data Quality Issues
2/14/22
What Is Synthetic Data and Why It Needs Master Data Management

What Is Synthetic Data and Why It Needs Master Data Management
2/10/22
What is Cloud Master Data Management?

What is Cloud Master Data Management?
2/8/22
How to Implement Data Governance

How to Implement Data Governance
2/7/22
Build vs. Buy Master Data Management Software

Build vs. Buy Master Data Management Software
1/28/22
Why is Data Governance Important?

Why is Data Governance Important?
1/27/22
Five Reasons Your Data Governance Initiative Could Fail

Five Reasons Your Data Governance Initiative Could Fail
1/24/22
How to Turn Your Data Silos Into Zones of Insight

How to Turn Your Data Silos Into Zones of Insight
1/21/22
How to Improve Supplier Experience Management

How to Improve Supplier Experience Management
1/16/22
​​How to Improve Supplier Onboarding

​​How to Improve Supplier Onboarding
1/16/22
What is a Data Quality Framework?

What is a Data Quality Framework?
1/11/22
How to Measure the ROI of Master Data Management

How to Measure the ROI of Master Data Management
1/11/22
What is Manufacturing-as-a-Service (MaaS)?

What is Manufacturing-as-a-Service (MaaS)?
1/7/22
The Ultimate Guide to Building a Data Governance Framework

The Ultimate Guide to Building a Data Governance Framework
1/4/22
The Dynamic Duo of Data Security and Data Governance

The Dynamic Duo of Data Security and Data Governance
12/20/21
How to Choose the Right Supplier Management Solution

How to Choose the Right Supplier Management Solution
12/20/21
How Data Transparency Enables Sustainable Retailing

How Data Transparency Enables Sustainable Retailing
12/6/21
What is Supplier Performance Management?

What is Supplier Performance Management?
12/1/21
How to Create a Marketing Center of Excellence

How to Create a Marketing Center of Excellence
11/14/21
The Complete Guide: How to Get a 360° Customer View

The Complete Guide: How to Get a 360° Customer View
11/7/21
How Location Data Adds Value to Master Data Projects

How Location Data Adds Value to Master Data Projects
10/29/21
What is Supplier Lifecycle Management?

What is Supplier Lifecycle Management?
10/19/21
What is a Data Mesh? A Simple Introduction

What is a Data Mesh? A Simple Introduction
10/15/21
10 Signs You Need a Master Data Management Platform

10 Signs You Need a Master Data Management Platform
9/2/21
What Vendor Data Is and Why It Matters to Manufacturers

What Vendor Data Is and Why It Matters to Manufacturers
8/31/21
3 Reasons High-Quality Supplier Data Can Benefit Any Organization

3 Reasons High-Quality Supplier Data Can Benefit Any Organization
8/25/21
4 Trends in the Automotive Industry

4 Trends in the Automotive Industry
8/11/21
What is Reference Data and Reference Data Management?

What is Reference Data and Reference Data Management?
8/9/21
GDPR as a Catalyst for Effective Data Governance

GDPR as a Catalyst for Effective Data Governance
7/25/21
All You Need to Know About Supplier Information Management

All You Need to Know About Supplier Information Management
7/21/21
How to Become a Customer-Obsessed Brand

How to Become a Customer-Obsessed Brand
5/12/21
How to Create a Master Data Management Roadmap in Five Steps

How to Create a Master Data Management Roadmap in Five Steps
4/27/21
What is a Data Catalog? Definition and Benefits

What is a Data Catalog? Definition and Benefits
4/13/21
How to Improve the Retail Customer Experience with Data Management

How to Improve the Retail Customer Experience with Data Management
4/8/21
Business Intelligence and Analytics: What's the Difference?

Business Intelligence and Analytics: What's the Difference?
3/25/21
What is a Data Lake? Everything You Need to Know

What is a Data Lake? Everything You Need to Know
3/21/21
How to Extract More Value from Your Data

How to Extract More Value from Your Data
3/17/21
Are you making decisions based on bad HCO/HCP information?

Are you making decisions based on bad HCO/HCP information?
2/24/21
5 Trends in Telecom that Rely on Transparency of Master Data

5 Trends in Telecom that Rely on Transparency of Master Data
12/15/20
10 Data Management Trends in Financial Services

10 Data Management Trends in Financial Services
11/19/20
Seasonal Marketing Campaigns: What Is It and Why Is It Important?

Seasonal Marketing Campaigns: What Is It and Why Is It Important?
11/8/20
What Is a Data Fabric and Why Do You Need It?

What Is a Data Fabric and Why Do You Need It?
10/29/20
Transparent Product Information in Pharmaceutical Manufacturing

Transparent Product Information in Pharmaceutical Manufacturing
10/14/20
How to Improve Back-End Systems Using Master Data Management

How to Improve Back-End Systems Using Master Data Management
9/19/20
How Retailers Can Increase Online Sales in 2025

How Retailers Can Increase Online Sales in 2025
8/23/20
Master Data Management (MDM) & Big Data

Master Data Management (MDM) & Big Data
8/14/20
Key Benefits of Knowing Your Customers

Key Benefits of Knowing Your Customers
8/9/20
Customer Data in Corporate Banking Reveal New Opportunities

Customer Data in Corporate Banking Reveal New Opportunities
7/21/20
How to Analyze Customer Data With Customer Experience Data Cloud

How to Analyze Customer Data With Customer Experience Data Cloud
7/21/20
4 Ways Product Information Management (PIM) Improves the Customer Experience

4 Ways Product Information Management (PIM) Improves the Customer Experience
7/18/20
How to Estimate the ROI of Your Customer Data

How to Estimate the ROI of Your Customer Data
7/1/20
Women in Master Data: Rebecca Chamberlain, M&S

Women in Master Data: Rebecca Chamberlain, M&S
6/24/20
How to Personalise Insurance Solutions with MDM

How to Personalise Insurance Solutions with MDM
6/17/20
How to Get Buy-In for a Master Data Management Solution

How to Get Buy-In for a Master Data Management Solution
5/25/20
Marketing Data Quality: Why Is It Important and How to Get Started

Marketing Data Quality: Why Is It Important and How to Get Started
3/26/20
Women in Master Data: Nagashree Devadas, Stibo Systems

Women in Master Data: Nagashree Devadas, Stibo Systems
2/4/20
How to Create Direct-to-Consumer (D2C) Success for CPG Brands

How to Create Direct-to-Consumer (D2C) Success for CPG Brands
1/3/20
Women in Master Data: Anna Schéle, Ahlsell

Women in Master Data: Anna Schéle, Ahlsell
10/25/19
How to Improve Your Product's Time to Market With PDX Syndication

How to Improve Your Product's Time to Market With PDX Syndication
7/18/19
8 Tips For Pricing Automation In The Aftermarket

8 Tips For Pricing Automation In The Aftermarket
6/1/19
How to Drive Innovation With Master Data Management

How to Drive Innovation With Master Data Management
3/15/19
Discover PDX Syndication to Launch New Products with Speed

Discover PDX Syndication to Launch New Products with Speed
2/27/19
How to Benefit from Product Data Management

How to Benefit from Product Data Management
2/20/19
What is a Product Backlog and How to Avoid It

What is a Product Backlog and How to Avoid It
2/13/19
4 Types of IT Systems That Should Be Sunsetted

4 Types of IT Systems That Should Be Sunsetted
1/3/19
How to Reduce Time-to-Market with Master Data Management

How to Reduce Time-to-Market with Master Data Management
10/28/18
How to Start Taking Advantage of Your Data

How to Start Taking Advantage of Your Data
9/12/18
GDPR: The DOs and DON’Ts of Personal Data

GDPR: The DOs and DON’Ts of Personal Data
6/13/18
How Master Data Management Supports Data Security

How Master Data Management Supports Data Security
6/7/18
Frequently Asked Questions (FAQ) About the GDPR

Frequently Asked Questions (FAQ) About the GDPR
5/30/18
3 Steps: How to Plan, Execute and Evaluate Any IoT Initiative

3 Steps: How to Plan, Execute and Evaluate Any IoT Initiative
2/20/18
How to Benefit From Customer-Centric Data Management

How to Benefit From Customer-Centric Data Management
9/7/17
Product Information Management Trends to Consider

Product Information Management Trends to Consider
5/25/17
4 Major GDPR Challenges and How to Solve Them

4 Major GDPR Challenges and How to Solve Them
5/12/17

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